Figures show domestic flower growers are expanding their market share, as the government gives sector official recognition

British flower farmers have long resembled David faced with their own particular Goliath – the imported flower industry. More than 80% of cut flowers bought by UK consumers are shipped or flown in. However, recent figures show domestic growers are expanding their market share.

Chloë Dunnett, the founder of Sitopia Farm, a London-based organic farm growing food and flowers, says: “Our flower sales are up 65% for the year and turnover is increasing year on year as the public and florists look for flowers that are seasonal, environmentally friendly and hyperlocal – consumer power can be very effective.”