McDonald’s, Wagamama and others scale back plant-based choices in the UK in favour of ‘high-margin’ meat-led dishes

In 2021, vegetarianism and veganism were booming and menus reflected it. Restaurants and fast-food chains rapidly expanded their meat-free offerings, racing to meet growing demand from diners. McDonald’s launched its first plant-based burger, joining a wave of operators embracing non-meat options.

Fast forward to 2026 and the landscape looks markedly different. Last month, the fast food chain announced it was axing most of its vegetarian range – sparing only its McPlant burger – owing to weak sales. Wagamama has removed some vegan dishes from its menu, while Domino’s has also scaled back its plant-based options. The final Veggie Pret, a standalone concept store from the high street sandwich chain that started in 2016, closed in February 2024.

Commercial in Netherlands depicting festival-season chaos at ‘most terrible time of year’ prompted flurry of criticism online

McDonald’s says it has removed an AI-generated Christmas advertisement in the Netherlands after it was criticised online.

The ad, titled “the most terrible time of the year”, depicts scenes of Christmas chaos, with Santa caught in a traffic jam and a gift-laden Dutch cyclist slipping in the snow. And the message? Retreat to a McDonald’s restaurant until January and ride out the festive season.