Jim Ratcliffe gives up Ineos Grenadiers naming rights in €100m rebrand deal
Danish IT supplier Netcompany is new title sponsor
Team to be renamed and have a new kit
Jim Ratcliffe’s Ineos Grenadiers cycling team will be renamed and rebranded with a new lead sponsor and kit before the start of this year’s Tour de France in Barcelona on 4 July.
The Guardian understands that while Ratcliffe and the Ineos head of sport, Dave Brailsford, will retain ownership and management of the British team, the new title sponsor will be the Danish IT supplier Netcompany.
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© Photograph: David Pintens/Belga/Shutterstock

© Photograph: David Pintens/Belga/Shutterstock

© Photograph: David Pintens/Belga/Shutterstock