Shokupan, fresh fruit sandwiches and soufflé pancakes are part of a growing interest in east Asian cuisine

Golden brown and glistening with melted butter, a tray of freshly baked bread fills the screen in a TikTok video. The camera lingers on the glossy tops before one bun is gently pulled apart, revealing a cloud-soft interior.

The clip is one of countless videos of Japanese milk buns that have racked up millions of views and thousands of comments and shares, helping to propel the pillowy rolls into UK supermarkets.

Nostalgic foods like toad-in-the-hole also in demand at Waitrose as people pivot towards familiarity amid climatic and political upheaval

Forget a crisp salad and glass of chilled rosé. Enervated Britons are seemingly more likely to crave a rich cottage pie and a robust red in heatwaves.

In a trend termed “reverse comfort eating”, Waitrose’s cottage pie sales have soared 110% in the last month and South African red wine is up 68% compared with the same period last year. The surprise spike in demand for winter comfort foods also includes retro chicken, bacon and leek pie (up 41%), chicken korma (up 67%) and chicken and ham gratin (68%).

Richard Walker, Iceland’s chair, says Walker Smith is ‘welcome to a job with us’ as public fundraiser hits £7,500

Keir Starmer’s cost of living tsar, who is the chair of Iceland, has offered a job to a worker who was sacked from Waitrose after trying to stop a shoplifter.

Waitrose faced public outcry over its treatment of Walker Smith, who was fired two days after he stopped the shoplifter taking items from the Easter egg display, including Lindt chocolate bunnies.

Retailer faces public outcry over treatment of Walker Smith, who tackled shoplifter stealing Easter eggs at London store

Waitrose is under growing pressure to reinstate an employee of 17 years who was sacked after tackling a shoplifter who was trying to steal Lindt Gold Bunny Easter eggs.

The retailer has faced public outcry over its treatment of Walker Smith, who was fired two days after he stopped the shoplifter taking items from the Easter egg display.

Walker Smith, 54, who worked for retailer for 17 years, says he grabbed bag from thief before they escaped

A Waitrose employee of 17 years has described his devastation after being sacked for stopping a shoplifter who had ransacked a display of Lindt Gold Bunny Easter eggs.

Walker Smith, a shop assistant at a branch of Waitrose in Clapham Junction, south London, was going about his normal duties when a customer stopped him. “They told me someone had filled up a Waitrose bag with the eggs,” he said.

Which? testers complain M&S sponge is ‘too dry’ as Waitrose’s Cecil tops the tree with ‘best buy’ gong

After a busy 35 years as a British party favourite, not to mention a bruising court battle with an alleged copycat, you might think Colin the Caterpillar had earned his place at the top.

But the “original” chocolate caterpillar cake has now been labelled the worst, bested by lookalikes in a taste test.

Supermarket chain says it will point customers to herring and other species to protect threatened Atlantic stocks

Waitrose has become the first UK supermarket to suspend the sale of mackerel because of overfishing and will start pointing customers toward herring and other species.

The Marine Conservation Society warned last year that stocks were at breaking point owing to overfishing, and it downgraded mackerel from a three to a four on its five-point Good Fish Guide sustainability scale.

Waitrose has published its annual report on what goes into the middle-class shopping trolley – and the results are spicy

Name: Posh nosh.

Age: We’re talking new food trends here, so – new.

Worn by everyone from Tyler, the Creator to Cole Palmer and Joe Wilkinson, duffels are back in demand

It’s the coat most associated with a beloved children’s character, so it makes sense that the duffel is a familiar sight in playgrounds across the country. But this year it is also – once again – quietly enjoying a moment on grownups.

In the Christmas advert for Waitrose, comedian Joe Wilkinson wears a duffel coat while in the supermarket with Keira Knightley. Footballer Cole Palmer wore one in 2024’s Burberry campaign, subtitled “It’s Always Burberry Weather”, and Tyler, the Creator wears a short one in the recent video for Darling, I.