The biggest boy band in the world returns after a three-year break. Can they recapture the magic?
An advertisement for the "BTS The Comeback Live | Arirang" show in Seoul, South Korea, on Wednesday, March 18, 2026. After a near four-year hiatus, K-pop megastars BTS are back with a new album, a live-stream deal with Netflix Inc. — and a world tour that could rival Taylor Swift’s record-breaking $2 billion Eras Tour in earnings. Photographer: SeongJoon Cho/Bloomberg
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