Pernod Ricard SA is exploring a potential acquisition of Brown-Forman Corp., the owner of Jack Daniel’s whiskey, as alcoholic drink companies look at ways to consolidate amid an industry downturn, people familiar with the matter said.
Pernod Ricard SA is exploring a potential acquisition of Brown-Forman Corp., the owner of Jack Daniel’s whiskey, as alcoholic drink companies look at ways to consolidate amid an industry downturn, people familiar with the matter said.
Workers attach labels to bottles of Brown–Forman Corp. brand Jack Daniel's Single Barrel Select Tennessee Whiskey at the company's distillery in Lynchburg, Tennessee, U.S., on Tuesday, May 18, 2021. The European Union agreed to avoid escalating its dispute with the U.S. over metal tariffs, sparing iconic products such as bourbon whiskey and Harley-Davidson motorbikes from a doubling of EU duties next month.
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