M&S, Morrisons and Ocado among retailers bringing out ranges targeting shoppers taking Wegovy or similar

Veganuary and dry January are among the new year health kicks enthusiastically endorsed by supermarkets, but this year the buzz is around “Jab-uary” as pricey diet foods aimed at people on weight-loss drugs hit the shelves.

Marks & Spencer, Morrisons, Asda, Ocado and the Co-op are among the big names targeting shoppers who use weight-loss injections, known as GLP-1 agonists, but better known by brand names such as Wegovy and Mounjaro.

Asda, Lidl and Morrisons understood to be stocking imported branded turkeys to meet Christmas demand

Several of the UK’s big supermarkets have been forced to source turkeys from elsewhere in Europe to keep shelves stocked this Christmas, after avian flu curtailed UK production.

Asda, Lidl and Morrisons are understood to be stocking branded turkey imported from mainland Europe – a move industry sources described as “unprecedented” – to “protect availability” and ensure sufficient supply for festive meals.