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Ford’s $30,000 Electric Pickup Aims to Win Over Skeptical Buyers

Everything about Ford Motor Co.’s Long Beach, California, “skunkworks” operation was designed so that its crack engineering team could dream up a new electric vehicle lineup that broke with convention. And yet after years of tinkering, the automaker is aiming to reinvent a form it didn’t get right the first time: the pickup truck.

The fabrication shop at Ford's skunkworks operation. Source: Ford Motor Co.
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Ford in Talks With US on Defense-Related Projects, CEO Says

Ford Motor Co. is in early discussions with the Trump administration about working on defense projects, Chief Executive Officer Jim Farley said.

Ford Motor Company' logo is seen on the side of the building at the unveiling of their new electric F-150 Lightning outside of their headquarters in Dearborn, Michigan on May 19, 2021. - One day after winning an enthusiastic endorsement from President Joe Biden, Ford will officially preview the all-electric version of its best-selling F-150 truck on May 19, 2021. The battery-powered Ford F-150 "Lightning" is part of the US auto giant's $22 billion campaign to ramp up its electric vehicle offerings by 2025. (Photo by JEFF KOWALSKY / AFP) (Photo by JEFF KOWALSKY/AFP via Getty Images)
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Ford’s Top EV Executive Departs in Sweeping Reorganization

Ford Motor Co.’s top electric vehicle executive — whose arrival at the automaker was heralded as a “watershed moment” — is leaving the company as part of a sweeping reorganization to merge its EV and manufacturing operations. Doug Field, 61, said Wednesday he’s stepping down from his position as chief EV, digital and design officer to pursue undefined opportunities sharing what he’s learned from his career at Ford, Apple Inc. and Tesla Inc. Ford said Field’s duties will be assumed by Chief Operating Officer Kumar Galhotra. Bloomberg's Craig Trudell joins to discuss. (Source: Bloomberg)

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