H&M AB reported disappointing sales, posing a fresh challenge to the Swedish fast-fashion retailer’s turnaround efforts amid intense competition and cautious consumer spending.

H&M first-quarter sales fell short of expectations in a period plagued by weak consumption and large currency effects. Bloomberg Opinion columnist Andrea Felsted weighs in on the challenges facing the Swedish fast-fashion retailer. Her views are her own. (Source: Bloomberg)

Swedish fast-fashion retailer Hennes & Mauritz AB’s first-quarter sales fell short of expectations in a period plagued by weak consumption and large currency effects.