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Your Questions on Apple’s Critical 2026, Answered by Mark Gurman

Bloomberg’s Apple expert, Mark Gurman, answered more than 50 questions from subscribers in a one-hour Live Q&A with Tim Stenovec. Read the full transcript.

Tim Cook, chief executive officer of Apple Inc., inside the Steve Jobs Theater during an event at Apple Park campus in Cupertino, California, US, on Tuesday, Sept. 9, 2025. Apple Inc. is holding its biggest product launch event of the year Tuesday, when the company is set to unveil the new iPhone 17 lineup, smartwatches and AirPods ahead of the holiday season.
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