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Ford’s $30,000 Electric Pickup Aims to Win Over Skeptical Buyers

Everything about Ford Motor Co.’s Long Beach, California, “skunkworks” operation was designed so that its crack engineering team could dream up a new electric vehicle lineup that broke with convention. And yet after years of tinkering, the automaker is aiming to reinvent a form it didn’t get right the first time: the pickup truck.

The fabrication shop at Ford's skunkworks operation. Source: Ford Motor Co.
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