Demand for Scotland’s most famous export has slumped, with industry facing job cuts and closures

Obscured by the Scottish countryside on the outskirts of Kirkcaldy, Cluny bond is, in effect, a small town built to store whisky. By the time the latest set of warehouses are finished on the former opencast coal mine, Diageo’s 220-hectare (544-acre) maturation campus will be able to store almost 3m casks of Scotch. The drinks multinational needs the space.

After a 15-year boom turbocharged by the Covid-19 pandemic, demand for Scotch whisky has slumped around the world. Distilleries have paused production across Scotland to avoid adding to the glut of supply, known as a “whisky loch” – the equivalent of a “wine lake”.

Brand enlists JW Anderson to help brew up 17-piece range of luxury fashionwear, from ‘beer towel’ shorts to branded trousers and tops

You too can look like a pub carpet – and for the bargain price of £1,295. Such sartorial elegance – perhaps an option for anyone stepping out to celebrate St Patrick’s Day this week – is the aesthetic love-child of a partnership between Guinness and the luxury clothing brand JW Anderson.

The tie-up, launched earlier this month, allows fashionistas to get their hands on a range of Guinness wear that exploits the continuing metamorphosis of the “black stuff” from unfashionable pub staple to social media status symbol.

Drinks maker cuts annual sale and profit forecast for second time in four months amid weak demand in US and China

Diageo has slashed its dividend and cut its annual sales and profit forecast for the second time in four months, as the maker of Guinness warned of capacity constraints affecting drinkers of “the black stuff” in London pubs.

The world’s largest spirits maker – which owns brands including Smirnoff vodka, Johnnie Walker whisky and Don Julio tequila – reported weak demand in the US and China in the first results released under the new chief executive, Sir Dave Lewis.

Independents muscle in on craze for the black stuff with dark beers that use same nitrogen process as Irish favourite

Famously, according to the advertising slogan anyway, Guinness is good for you. But for the past couple of years, Guinness has been practically inescapable.

Backed by its owner Diageo’s £2.7bn marketing war chest, the brand has shaken off its “old man” reputation, becoming a staple of gen Z pub culture, exploiting its Instagrammable colour scheme and social media trends such as the “splitting the G” drinking game.