The epic documentary series reveals much about the shifting social attitudes of the last 60 years – and much more about the quiet mystery of human life

For an hour or two this week, I’ve been in the company of people whose lives I’ve seen unfold, almost from the beginning, almost to the end. They are people whom, with one exception, I’ve never met. And yet I’ve shared in their triumphs and disappointments for decades.

They are the group who, in 1964, when they were seven years old, were the subjects of what was initially a single, 40-minute ITV documentary, but which flowered into a work that is quite magical. Returning to those same boys and girls every seven years, watching as they turned first into shy and awkward teenagers, then into husbands and wives, then into parents and grandparents, the 7 Up series has become a document of our times – but also something larger and far more revealing. This week the broadcaster aired what it says will be the final chapter: the seven-year-olds are now 70.

Jobs and programme budgets in firing line at BBC, Channel 4 and ITV as they are outgunned by YouTube and Netflix

“I wouldn’t be surprised if the BBC or Channel 4 disappeared,” says one of the thousands of TV staff at risk of redundancy, as British broadcasters face what has rapidly become a fight for survival against US digital rivals.

“My generation grew up with Netflix and YouTube … Honestly, I feel like it is a losing battle.”

BBC’s average audience was 9.7m, four times as much as its rival – similar to its lead four years ago

Their respective World Cup studios have been pored over, their lineup of pundits analysed almost as much as the matches. But when it came to the tournament’s final, the result was clear – audiences once again picked the BBC over ITV.

Four times as many people turned to the BBC to watch Spain secure victory over a belligerent Argentina, very similar to its lead over ITV four years ago.

Merger stokes fears over job cuts, US influence and possible BBC and Channel 4 tie-up to take on Netflix and YouTube

Only five years ago a bullish ITV was riding high, trumpeting the biggest annual advertising haul in its history, as the broadcaster pledged to become a national champion in the battle against the US streamers.

Now its chief executive, Carolyn McCall, has raised the white flag, arguing that a cut-price sale of its TV and streaming business to Sky is the only route to survival as deep-pocketed companies such as Netflix and YouTube hoover up audiences and commercial revenues.

Move for greater prominence on social media comes as ministers warn online misinformation risk becoming ‘existential for our democracy’

Plans to hand established broadcasters and media companies greater prominence on digital platforms such as YouTube and TikTok have been unveiled, as ministers warned online misinformation risked becoming “existential for our democracy”.

In proposals that set up a new clash with global tech companies, content from the likes of the BBC, ITV and Channel 4 would have to be awarded more promotion by their algorithms – with special rules considered for times of social unrest or crisis.

Mark Pougatch acknowledged the controversies surrounding the tournament, while capturing the excitement of football fans

Don’t mention the war. Mark Pougatch mentioned it, right at the start of ITV’s World Cup coverage, but I think he got away with it. He also, to his credit, highlighted the outrageous ticket prices, as well as the disgraceful treatment of the teams, fans and officials who now find themselves persona non grata in the US. Even Donald J Trump, the first (and quite possibly last) holder of the Fifa Peace Prize, got a mention. Pougatch also gave a visibly emotional Ian Wright the chance to suggest that the US has “no idea of the spirit of the game”. All unexpectedly and encouragingly feisty.

Of course, it was no Gary Lineker, railing against the hosts’ human rights record while launching the BBC’s coverage of Qatar 2022. But Lineker is a corporation ghost now – no longer at the Beeb but podcasting for Netflix. The BBC have, on the grounds of cost, opted to present this World Cup from an austerity bunker in Salford. The Telegraph derided this as a “work from home” operation. ITV are already having some fun with it too.

GB News confirmed presenter was taken ill last week and he is said to be responding well to treatment

The television presenter Eamonn Holmes is recovering in hospital after a stroke.

A spokesperson for GB News, where Holmes presents the breakfast show alongside Ellie Costello, said that the Northern Irish broadcaster became ill last week. He is said to be responding well to treatment.