His good-natured camaraderie on The Traitors has turned him into a viral heartthrob. What these Johnny Come Latelys don’t realise is that he’s always been a man for our times

It’s hard not to wonder how James Acaster feels at the moment. On the one hand, everybody suddenly fancies him, which must be flattering. On the other, all the language around the phenomenon is stuff like “unlikely”, “unexpected” and “bizarre crush”, which is presumably … less so. But there’s no denying that he is now a viral heartthrob, which sounds like something that requires urgent medical attention, but isn’t. After each episode of The Celebrity Traitors, social media is flooded with slow-motion edits and thirst-trap clips of Acaster, including one of him in the castle set to Ginuwine’s Pony that has received more than 500,000 views and counting. Vogue declared that his “specifically east London-y wardrobe has captured the hearts and minds of millennial women countrywide”, and anointed him its “new internet boyfriend”.

For longtime Acaster admirers, loyal listeners to the Off Menu podcast who rooted for him on the seventh series of Taskmaster, this is bittersweet. The smug plus side: we were right all along. The lemony minus: now we have to share him. It’s like those people who saw Oasis in a tiny working-man’s club when they didn’t have a record deal. I fancied Acaster long before this crowd of Johnny Come Latelys at the BBC TV equivalent of Knebworth.

Second season of BBC hit has attracted one of the most high-profile casts ever assembled for a reality TV show

If it were any other show, the sight of the comedian Alan Carr sobbing under the burden of his dishonesty may have been enough to put off any celebrity thinking about accepting a place in the perilous Traitors’ castle.

Yet the second season of The Celebrity Traitors, being filmed at its now famous Highlands retreat, has managed to attract one of the most high-profile casts ever assembled for a reality TV show.

Lesley Manville and Aidan Turner unite for Les Liaisons Dangereuses, Michael Sheen launches Welsh National Theatre and Bridget Christie revs up for a return to the stage