It was just a creepy picture on the internet. Now it’s the year’s freakiest film. Its 20-year-old auteur Kane Parsons and stars Chiwetel Ejiofor and Renate Reinsve take us through the terrifying labyrinth

Chiwetel Ejiofor has been on a lot of movie sets, but Backrooms was something different: a 30,000 sq ft labyrinth of apparently random corridors and chambers, all carpeted, fluorescent lit and decorated in the same sickly yellow wallpaper. It was so big that people were getting lost in it, says Ejiofor: “Especially on those first days. As you try to navigate your way around and you’re like: ‘I’m sure it’s this door, I’m sure that’s the way.’” He’s laughing at the recollection. “And you find yourself just back in the wrong corner of the whole studio and you’re like: ‘Get me some help!’”

This is kind of the point of Backrooms – the movie and the online phenomenon that spawned it. It’s a concept that takes some unpacking, but as the premise for a buzzy A24 horror freakout, you could summarise it as something like “The Blair Witch Project meets Severance” or “The Shining set in an infinite Travelodge”or maybe “the exact opposite of a Wes Anderson movie”. Comparisons fall short, partly because the Backrooms concept feels as if it’s come from another world – a parallel dimension, even. Ejiofor concurs: “There was stuff that we were doing by the end of the film that I was just like: ‘This is among the most bizarre things I have ever been involved in.’”

Defying criticisms of ‘slop’ and ‘theft’, the growing culture of AI-powered creativity is attracting interest from Hollywood

In a former hemstitching workshop where artisans sewed pleats for Stockholm’s 19th-century bourgeoisie, a distinctly 21st-century craft is taking root: AI film-making.

One day last week, an actor, director and composer squeezed into a tiny studio booth to record a voiceover for their next AI release. Critics disparage AI movies as “automated slop” or cheating, and fume at what they claim to be industrial-scale copyright theft. But this had a distinctly homespun feel, the little team fussing over a monologue by a poetic Scottish gorilla inhabiting a transhumanist cyberpunk universe. It was a bit like recording the Archers, one of them joked.

The 26-year-old has received rave reviews for his micro-budget horror Obsession, support from Ari Aster and control of a Texas Chain Saw Massacre remake

Things have been going scarily well for 26-year-old film-maker Curry Barker.

The past 18 months have seen him level up from lo-fi YouTube comedy skits to an $800 horror short that went viral to a breakout feature picked up for $15m to being handed the reins of one of the most legendary franchises in Hollywood. It’s almost too good to be true.

The two-time major champion has mused about life as a full-time streamer. But sport should be more than just a platform to grow an athlete’s brand

Golf: a feeder sport for aspiring YouTubers? When Bryson DeChambeau, faced with the expiry of his LIV Golf contract at the end of this year and the implosion, possibly even sooner, of the now Saudi-less LIV Golf, mused last week that he might give up life on tour to focus on his YouTube channel, most professional golf watchers scoffed. This was just a bluff, a move to gain leverage as DeChambeau, like every other LIV player, contemplates an uncertain future and negotiates the fraught path back to the PGA Tour.

“I think, from my perspective, I’d love to grow my YouTube channel three times, maybe even more,” DeChambeau said. “I’d love to do a bunch of dubbing in different languages, giving the world more reason to watch YouTube. And then I’d love to play tournaments that want me.”

GB News owner’s son, who wants Channel to be mined to stop migrants, is latest to have a go at transatlantic rightwing commentary

On a Los Angeles stage in 2011 Winston Marshall, then the banjo player for the folk rock band Mumford & Sons, could scarcely believe what was happening. Not only was he playing at the Grammys, he was playing alongside Bob Dylan, legendary composer of social justice anthems and one of his heroes.

About 15 years later, Marshall once again found himself stateside, this time on a very different stage. Appearing on Fox News in his new guise as a conservative YouTuber, Marshall advocated what he admitted was an “outlandish idea” to stop small boat crossings in the Channel.

The female-created YouTube sketch series Smatouha Minni – You Heard It From Me – uses satire to confront misogynistic attitudes

In Beirut’s Gemmayzeh neighbourhood a rented flat has been transformed into a film set: bright studio lights in a cosy living room. At its centre is Maria Elayan – though she is barely recognisable. Filming for the third season of Smatouha Minni (You Heard It From Me), a feminist series in Arabic, the actor is in a padded muscle suit, wearing a slicked-back black wig and beard.

“If your wife asks you to change the diapers, you should change her,” the Palestinian-Jordanian barks, mimicking an aggrieved self-help podcaster. An hour later, she is slouched in a hoodie, shisha pipe in one hand and a gaming console in the other, shouting: “Mama, I’m hungry. Can you make me a sandwich?”

As AI erases the bottom rungs of the corporate ladder, some gen Z workers skip the entry level to become their own CEOs

When Ashley Terrell graduated from the University of Hawaii in 2024, she planned to find a job in marketing, maybe for a tech company. She had a bachelor’s degree in business administration and a college résumé that included a student marketing job for Red Bull. But after months of applying, her only offer was to work in the power tools section at Home Depot. “It was quite a shock,” she told the Guardian. “I searched for jobs every single day in that Home Depot bathroom.”

Terrell’s generation is entering the workforce in a particularly unlucky moment. Hiring in the United States has slumped to its lowest rate since 2020, according to the Bureau of Labor Statistics. While workers of all ages are feeling the pressure of an uncertain economy, it’s gen Z who is the most pessimistic about their job prospects: entry-level jobs are the most vulnerable to impacts from artificial intelligence, and some younger workers are seeing their careers stall before they have even started. Terrell felt she was not just competing with other people for jobs. “Especially with marketing, a lot of people think it can be replaced with AI,” she said.

Commons rejects proposal by 256 to 150 to side with government on plan to tackle online harms affecting children

MPs have voted against a proposal to ban under-16s from using social media for the second time, as the prime minister summoned tech bosses to demand tougher action on internet safety.

The House of Commons rejected a Lords amendment to the children’s wellbeing and schools bill that imposed a new age limit on using social media platforms, amid pressure from parents and campaign groups for greater urgency in tackling online harms.

Johnny Somali, 25, caused outrage after filming himself kissing a statue commemorating wartime sex slaves

An American YouTuber who caused outrage for filming himself kissing a statue commemorating Korean wartime sex slaves has been sentenced to six months in prison, a court in Seoul said on Wednesday.

Johnny Somali, 25, gained notoriety several years ago for recording himself doing a series of provocative stunts in South Korea and Japan, and streaming them on platforms such as YouTube and Twitch.

I met the mother of my children on Twitter – and made lasting friendships. But now social media isn’t so social

I used to post an awful lot on Twitter. I couldn’t tell you how many times a day exactly – but after discovering the platform in late 2010, I became intoxicated by the feeling that I was able to participate in a sort of global conversation. Here, I felt, was a platform that anyone could join, and on which anyone could be listened to. Twitter seemed to connect people: commentators spoke in enthused terms about the role Twitter played in the Occupy movement; the student fees protests; the Arab spring.

I posted, I made friends, I met people, I talked to people who I would never have been able to connect with otherwise. The relationships I made on Twitter shaped my values, my politics, my life. The “weird Twitter” style of humour gave me a fair few phrases that will never stop rattling around my brain: every time I walk into a pharmacy, I think about buying some ear medication for my sick uncle “who’s a model by the way”. Whenever I read something about Watergate, I imagine Richard Nixon condemning the movie Fantastic Mr Fox on the basis that its lead character wears “a [expletive] corduroy suit”.

Tom Whyman is an academic philosopher and a writer

Experts have been alarmed at the growth of deep misogyny dressed up as self-help on social media. We profile seven men from across the continent who are gaining traction

It is not just Europe and the US that are grappling with a growing landscape of misogynistic influencers online. While Andrew Tate, Myron Gaines, Sneako and other voices grow in toxicity in the manosphere of the west, across Africa – which has more than 400 million people aged between 15 and 35 – several individuals are gaining traction.

The manosphere is a loose network of communities that claim to address men’s struggles such as dating and fitness, but often promote harmful misogynistic attitudes. Sunita Caminha, who leads UN Women on ending violence against women and girls in east and southern Africa, first started noticing its presence in Africa about five years ago, and believes it is on the rise. “Research and data that keeps coming out is very consistent [in] showing this is an alarming issue in different countries and contexts across the continent.”

Jeffrey Stephen Wigand revealed how tobacco companies targeted children; now he sees similar marketing by big tech

A key whistleblower in the tobacco industry’s landmark trials of the 1990s has been watching big tech’s recent court battles closely. Jeffrey Stephen Wigand, a biochemist who helped reveal how tobacco companies targeted children and hid just how addictive cigarettes were, has been struck with a feeling of familiarity. Last week’s verdict in a major social media trial that Meta and YouTube deliberately designed addictive products has only strengthened comparisons to the legal crackdown on big tobacco. Wigand sees it, too. His first thought, as he learned about the litigation in California, was that social media companies, through their advertisements, were trying to addict children – much like the tobacco industry did.

A Los Angeles jury found Meta and YouTube to be negligent last week. Plaintiffs’ lawyers relied heavily on internal documents and correspondence to demonstrate that company leadership dismissed concerns about how features of social media could be harmful. Meta was also found liable in a separate trial in New Mexico, alleging that it had failed to prevent child sexual exploitation. These verdicts are the first time Meta has been found liable for how its products affect young people – after years of criticism, much of it from angry parents who feel social media harmed their children’s mental health.

Prince tells privacy summit of ‘harrowing stories’ of how use of tech giants’ platforms led to ‘grave and irreversible harm’

The Duke of Sussex has welcomed two landmark lawsuits against major tech companies, declaring: “Finally, some truth and accountability has arrived.”

In a speech in Washington DC to the International Association of Privacy Professionals (IAPP) global summit on privacy, AI governance and cybersecurity law, Prince Harry said he had done a “deep dive into the tech-fuelled world in which my children – all our children – are growing up”.

Ruling that Meta and YouTube deliberately designed addictive products marks possible watershed moment for social media

The young woman at the heart of what has been called the tech industry’s “big tobacco” moment was on YouTube at six and Instagram by nine. More than a decade later, she says, she still can’t live without the social media she became addicted to.

“I can’t, it’s too hard to be without it,” Kaley, now 20, told a jury at Los Angeles’ superior court. This week, five men and seven women handed down a verdict on the design of two of the world’s most popular apps that vindicated Kaley’s position.

With two unprecedented trial defeats, big tech firms face crisis akin to that faced by cigarette makers in the 1990s

In the span of just two days, the most powerful social media company in the world faced a more severe public reckoning than it has in years.

Jurors in California and New Mexico gave back-to-back verdicts this week that for the first time ever found Meta liable for products that inflict harm on young people. For years, lawmakers, parents and advocates have raised red flags over how social media can hurt children, but now the tech firms are being held to account via court rulings that could set long-lasting precedents.

As many organizations celebrate outcome, some are skeptical as to what it means for privacy protections

The verdict in a landmark social media trial that Meta and YouTube deliberately designed addictive products has sparked calls for reform across borders. International human rights and tech freedom groups issued statements after the decision, praising jurors for holding social media companies accountable for harms to children and urging tech giants to change their design features to ensure children are safe.

Amnesty International said in a statement on Thursday that “this court decision is clear: these platforms are unsafe by design and meaningful change is urgently needed”.

In a court of law, tech titans will be judged not for who they are, but what they do. We should take comfort in that

Jury verdicts are meant to speak the truth, and today’s verdict in a California courtroom spoke the truth about the pernicious effects of platforms such as Instagram and YouTube on young people in the United States and around the world. The jury found two social media giants, Meta and YouTube, responsible for injuries incurred by a 20-year-old woman over the course of her childhood.

The plaintiff, referred to in court as KGM, claimed that her social media use had begun when she was six years old. Her suit alleged that the sites she regularly used had features designed to hold her attention and keep her coming back.

With 5.17 million YouTube subscribers, the 27-year-old might be the most successful ‘ASMRtist’ in the world

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It would be crass for Jonah Singer to reveal what he makes from being a YouTube content creator, but he will show Guardian Australia his new $100,000 mic. The 5128-C is a head and torso simulator (a half-manikin fitted with ear mics, capable of binaural recording); he’s named it Alex, after a Minecraft character. It lives in his beautiful studio (part of his larger studio and office complex) in Sydney’s inner west. Yes, the 27-year-old is doing all right.

As “Jojo”, Singer specialises in ASMR: autonomous sensory meridian response. It’s the tingly, relaxed sensation that some people get when exposed to “triggers” such as whispering, rustling and mouth noises.

Die Jury in einem Prozess in den USA sieht es als erwiesen an, dass die Unternehmen nicht ausreichend vor den Gefahren der Plattformen warnen. Das Urteil gilt als wegweisend.