100 Millionen Euro pro Jahr zahlt der US-Konzern, um die deutschen Fußball-Nationalmannschaften von 2027 an auszurüsten. Das ist ein teurer Deal, der für Nike zur Belastung werden könnte.

From Nike’s infamous 110s to £250 and back again, sneakerheads are rediscovering why cheaper shoes can be worth just as much hype as much more expensive ones

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When Nike’s Air Max 95 trainers first landed in Britain back in the mid-1990s, they looked unlike anything else. Created by footwear designer Sergio Lozano, the shoe had wavy layers running down its sides, neon yellow accents, and visible ‘Air’ bubbles underfoot. But in the UK, one detail quickly became as famous as the shoe itself: its £110 price tag.

The Air Max 95 immediately picked up the nickname “110” because spending £110 on trainers seemed outrageous at the time. Owning a pair quickly became a status symbol among young men across Britain, while in celebrity circles they were worn by everyone from Jay-Z to Kylie Minogue.

England supporters face paying inflation-busting £95 for an adult shirt as the tournament begins in the US

Fans of World Cup teams kitted out by Nike face the highest costs if they want to buy a replica shirt before the tournament kicks off this week amid a “striking” overall increase in prices.

Alongside the official match versions, which are retailing for as much as €160, manufacturers typically make “stadium”, or replica, versions aimed at supporters.

Bald startet die Fußball-WM. Nicht nur die Zahl der Teams ist auf Rekordniveau, es wird auch so viel Geld verdient wie nie zuvor. Von Profiteuren, Abzockern und falschen Hoffnungen.

The track prodigy made it to world championships at 17 and joined Nike’s Oregon Project. At 29, Cain is detailing the hellish years under coach Alberto Salazar in her new memoir

“As someone who has lost touch with reality, I like to hold a firm grasp on it now,” Mary Cain says while we walk through a palm-tree spotted campus in California.

She’s telling me why she insisted she write her own memoir, This Is Not About Running, without ceding the narrative to a ghostwriter, as happens with many athletes. “My story is so complicated … there are so many bad actors that I think it forces the reader to embrace nuance, and I don’t think you see that very often.”

• Iconic star ball design has been in place since 2001

• Nike to pay $45m a year to supply Uefa club competitions

The iconic Champions League ball will be redesigned next year after Nike entered exclusive talks with Uefa to become the official match ball provider for the 2027 to 2031 cycle of the competition.

The US sportswear group has beaten off competition from incumbent supplier Adidas and fellow challenger Puma after offering to double Uefa’s current fee to around $45m per year.

The sportswear giant says it’s aware of the strange seam on some of the new shirts, and is looking into how to address it

When Nike rolled out its collection of World Cup kits in late March, fans and pundits alike largely approved. The US men’s national team got arguably their most distinctive pair of shirts in decades, while other federations – France, England, Canada and Uruguay among them – earned strong reviews.

Over the last international break, when players took the field in the kits for the first time, many fans couldn’t help but become fixated on one singular detail of the new shirts: a somewhat unsightly bulge along the shoulder seam.

Als ihn die Amerikaner gefangen nahmen und in die USA brachten, trug der venezolanische Diktator Nicolás Maduro einen Nike-Trainingsanzug. Kurze Zeit später ist das Kleidungsstück vielerorts ausverkauft. Warum nur?

Angeblich erwägen chinesische Konzerne eine Übernahme der schwächelnden Raubkatzenmarke. Das setzt das Management unter Druck, die Krise schnell zu besiegen.

Der neue Vorstandschef steht unter Zeitdruck, denn der Sportartikelhersteller verliert nicht nur Umsatz und Marktanteile. Er schreibt auch Verluste – und baut weitere Stellen ab.